Radical Redesign, Tactical Gains

A ground-up product-page overhaul: new value sections, modern UX, and conversion-focused hierarchy drove +14.9% conversion rate, +14.5% revenue per visitor, and $4,216 in extra monthly revenue.

Opportunity

Cerus Gear’s best-selling gun-cleaning mats sat on a product page designed years (and several brand updates) ago. Our heuristic review showed three big leaks:

• Story out of order
• Mobile pain
• Proof starvation

Traffic was strong; the page architecture (not the audience) was throttling revenue.

Solution

"Let the page tell a fighter-jet-simple story: Why this mat → proof it works → buy now — without a single dead click."

1. Single, laser-focused hero: Answers “Why this?” in the first scan and gives an immediate action
2. Credibility & authority anchors: Surfaces proof at the exact risk peak, shrinking hesitation
3. Sequential Storytelling: Leads eyes through the same questions shoppers ask, no back-scroll required
4. Fast, Friction-Free Load: Speed + clean design reduce abandonment before content appears

Result

A page that tells the right story, proves it instantly, and stays lightning-fast turned browsing into buying – now the blueprint for every Cerus Gear SKU.

• +14.9% conversion rate (95% confidence)
• +14.5% revenue per visitor
• $4,216 incremental revenue every month