


One Header Swap, $70k a Month
We replaced a glitchy, third-party header with a theme-native version that's lighter, cleaner, and easier to tap. In 14 days the new header lifted conversion rate 17.02%, bumped revenue per visitor 6.44%, and is tracking toward about $69,995 in extra monthly revenue ($839,940 a year) for Canada Welding Supply.
Opportunity
The app-based header looked fine at first glance, but heuristic checks and mis-clicks told a different story:
- Logo overlapped the search box on some viewports
- Tap targets were cramped on mobile, causing exits instead of searches
- Extra JavaScript slowed the first paint and jittered the layout
A native rebuild promised cleaner code and cleaner clicks.
Solution
"Show the product; reveal navigation when requested"
- Right-sized branding
- Center-stage search
- Wider tap zones
- Theme-native code only
No pricing, copy, or product layouts changed, just the header. Variant B (native) ran 50/50 against the control for two weeks and reached statistical confidence.
Result
A single, well-built header proved that cleaning up the first thing shoppers touch can deliver six-figure gains, no new offers required.
- +17.02% conversion rate
- +6.44% revenue per visitor
- $69,995 additional revenue each month
- $839,940 projected annual lift

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