One Header Swap, $70k a Month

We replaced a glitchy, third-party header with a theme-native version that's lighter, cleaner, and easier to tap. In 14 days the new header lifted conversion rate 17.02%, bumped revenue per visitor 6.44%, and is tracking toward about $69,995 in extra monthly revenue ($839,940 a year) for Canada Welding Supply.

Opportunity

The app-based header looked fine at first glance, but heuristic checks and mis-clicks told a different story:

• Logo overlapped the search box on some viewports
• Tap targets were cramped on mobile, causing exits instead of searches
• Extra JavaScript slowed the first paint and jittered the layout

A native rebuild promised cleaner code and cleaner clicks.

Solution

"Show the product; reveal navigation when requested"

• Right-sized branding
• Center-stage search
• Wider tap zones
• Theme-native code only

No pricing, copy, or product layouts changed, just the header. Variant B (native) ran 50/50 against the control for two weeks and reached statistical confidence.

Result

A single, well-built header proved that cleaning up the first thing shoppers touch can deliver six-figure gains, no new offers required.

• +17.02% conversion rate
• +6.44% revenue per visitor
• $69,995 additional revenue each month
• $839,940 projected annual lift