CRO CASE STUDIES
+17.02% Conversions with a Native, Bug-Free Header
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+17.02% Conversions with a Native, Bug-Free Header

One Header Swap, $70k a Month

We replaced a glitchy, third-party header with a theme-native version that's lighter, cleaner, and easier to tap. In 14 days the new header lifted conversion rate 17.02%, bumped revenue per visitor 6.44%, and is tracking toward about $69,995 in extra monthly revenue ($839,940 a year) for Canada Welding Supply.

Opportunity

The app-based header looked fine at first glance, but heuristic checks and mis-clicks told a different story:

  • Logo overlapped the search box on some viewports
  • Tap targets were cramped on mobile, causing exits instead of searches
  • Extra JavaScript slowed the first paint and jittered the layout

A native rebuild promised cleaner code and cleaner clicks.

Solution

"Show the product; reveal navigation when requested"
  • Right-sized branding
  • Center-stage search
  • Wider tap zones
  • Theme-native code only

No pricing, copy, or product layouts changed, just the header. Variant B (native) ran 50/50 against the control for two weeks and reached statistical confidence.

Result

A single, well-built header proved that cleaning up the first thing shoppers touch can deliver six-figure gains, no new offers required.

  • +17.02% conversion rate
  • +6.44% revenue per visitor
  • $69,995 additional revenue each month
  • $839,940 projected annual lift
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