The Brand

Primal Queen is a 100% natural beef organ supplement designed specifically for women. Clinically studied and rooted in ancestral nutrition practices, it helps balance hormones, restore energy, and support key female functions like fertility, libido, focus, and immunity.

Even with a powerful product, a highly engaged audience, and proven traffic, the brand’s sales structure no longer reflected its full potential. The main sales page’s conversion rate had flatlined.‍

What We Did

We completely restructured the advertorial page, rethinking not just the layout, but how the story was told.

Our approach was built on four core pillars:

1. Deep audience research
2. Conversion-driven storytelling
3. UX that guides the user toward a decision
4. Funnel adjustments for smother flow

The result was a lightweight, persuasive structure fully aligned with the mindset of visitors, women actively searching for answers that no other brand was providing.

Result

To validate our work, we ran a test with five different versions of the page, each with a unique approach to copy, layout, and storytelling.

Total impact from the tested variations

The winning version stood out with:

All from telling the right story to the right audience.

Subscription as a Growth Lever

More than a one-time boost, the new structure also paved the way for predictable growth in recurring revenue. Projections point to at least a 30% increase in subscriptions, expanding LTV and bringing more stability to the brand’s operations.