A Radical UX Overhaul That Added 554 Monthly Sales

When ad-driven visitors are already convinced, every extra pixel is friction. Re-architecting Infinite Age’s landing page around high-impact UX moves delivered +20.81% conversions, 554 extra sales per month, and $58,170 in additional monthly revenue.

Opportunity

Session replays showed product-aware visitors stalling on a bloated page: competing CTAs, looping lifestyle video, and a wall of secondary copy. Every extra scroll or second of load time bled intent. With traffic already primed to buy, Infinite Age was leaving revenue on the table.

Solution

The “Zero-Friction Blueprint” Premise:

"When intent is high, every element must either clarify the offer or advance the sale. Everything else goes."

Guided by that principle, we sketched a ground-up wireframe:

• Single, laser-focused hero: one validated headline, one benefit, one primary CTA above the fold.
• Visual hierarchy: guides scanning eyes through a clear, linear story so users always know what to read (and do) next.
• Credibility & Authority Anchors: Trust badges, star ratings, and a “bottles sold” counter surface exactly where risk peaks (price area), shrinking doubt in the moment of decision.
• Sequential Storytelling to Checkout: Each section answers the next logical question so momentum builds naturally toward purchase with no back-scrolling.
• Mobile-first flow + Loading Performance

Result

A heuristic-driven, zero-friction layout beat patchwork tweaks and became Infinite Age’s new launch standard:

• +20.81% conversion rate (95% confidence)
• 554 additional purchases per month
• $58,170 incremental monthly revenue