One Header Swap, $70K a Month

A/B testing never sleeps. After spotting what worked on a single high-performing landing page, our CRO team lifted the best ideas, dropped them onto every MyObvi product page, and watched conversion rate skyrocket 58.27%: about 293 extra orders every month. Revenue per visitor followed at +57.73% ($17,769 monthly), with profit per visitor right behind at +57.14%.

Opportunity

The landing page had already cracked the code: button in sight, trust cues early, zero wasted space. But the core product pages still buried reviews, hid the subscription savings in a tiny dropdown, and forced mobile shoppers to scroll past a screen-wide blank gap before they could even tap “Buy.” When you have a CRO team watching the store every day, those mismatched experiences stick out like neon, so we set out to give every PDP the same high-performing treatment.

Solution

Landing-Page Insights, Product-Page Execution

• Re-positioned the primary CTA fully above the fold and made it sticky, so it never drifts off-screen
• Swapped the hidden subscription dropdown for bold, tap-friendly cards that shout the savings
• Pulled reviews and trust badges up to sit right beside the button, killing risk exactly where decisions happen
• Fixed mobile image sizing, erasing the dead scroll gap between the hero shot and the action
• Tightened vertical rhythm, less white space between gallery and CTA, so the eye rides a clean line straight to purchase

No new discounts, no new copy – just disciplined layout moves, proven by data, rolled out at scale.

Result

This is the power of a CRO team on perpetual watch: one winning insight doesn’t gather dust, it multiplies across the site, turning isolated success into scalable growth.

• +58.27% conversion rate (=293 additional orders per month)
• +57.73% revenue per visitor ($17,769 extra monthly revenue)
• +57.14% profit per visitor
• $213,228 projected annual revenue lift