


One less bar, many more buyers
Deleting a scroll-following navigation bar freed the viewport, stopped mobile mis-taps, and lifted performance across the board: conversion rate +1.59% (31 extra orders per month), revenue per visitor +3.45% ($26,896 in additional revenue every month), and average order value +1.83%: a projected $322,752 in annual lift for Canada Welding Supply.
Opportunity
Heuristic analysis and heatmap highlighted one consistent friction point:
- Visual clutter and mis-taps: A sticky navigation bar shadowed every scroll, crowding product imagery and stealing taps meant for product cards on mobile.
With strong traffic, even a modest clarity win promised meaningful revenue lift.
Solution
"Show the product; reveal navigation when requested
The sticky navigation was removed. Nothing else changed: pricing, images, and copy stayed the same. The nav-free variant ran 50 / 50 against the control for 14 days, reaching statistical confidence.
Result
Sometimes the smartest upgrade is not what you add, but the element you delete:
- +1.59% conversion rate (31 additional orders per month)
- +3.45% revenue per visitor ($26,896 extra revenue per month)
- +1.83% average order value
- $322,752 projected annual revenue lift
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