Winning the right searches
Keyword and intent research built from what your buyers search before they buy, not from volume alone.
For Shopify stores that want organic traffic to pay for itself
Rank for the searches that buy.
We do SEO for Shopify and Shopify Plus stores. We start with which searches are worth winning and whether the pages they land on can sell, because traffic that ranks and never buys is the most expensive kind to build.
Official Shopify Partners · Trusted by 500+ brands · Since 2015
How much of your organic traffic was ever going to buy?
Traffic is up, sales are not
The monthly report shows more visitors and more keywords. Revenue from organic search looks the same as last year.
You rank for the wrong things
The blog posts that bring the most visitors answer questions your buyers never ask on their way to a purchase.
The pages that should rank do not
Collections and product pages, the ones that sell, sit behind thin descriptions, duplicate URLs and filters that search engines read as hundreds of near-copies.
Every theme change costs you rankings
Apps, redesigns and migrations have left broken links, redirect chains and pages nobody meant to publish.
The costly assumption
A ranking report is not a revenue report.
More traffic is the easiest thing to measure and the easiest thing to sell, so it is what most SEO is judged on. But a visitor who arrived on the wrong search is the same as an ad click that was never going to buy: you paid for it in content, time and links, and it left.
Organic search is the one channel where you choose the intent. You decide which searches to compete for. That decision matters more than any tactic, and it is usually made by whoever writes the keyword list, on volume alone.
So we start from the other end: the searches your buyers make close to a purchase, and the pages on your store that can answer them.
Earn traffic that converts, without building on technical debt
What we inspect.
- The searches that lead to orders today, and the ones close to them you do not rank for
- Collection and product pages: whether they can rank, and whether they can sell when they do
- Technical structure: duplicate URLs from filters and variants, redirects, internal links, what search engines can and cannot read
- Content: what earns traffic, what earns revenue, and the overlap between the two
- Speed and mobile rendering on the pages search sends people to
- Measurement: whether your analytics can tell organic revenue from organic visits
Traffic quality and buying intent is leak 1, the first of the nine places a store leaks revenue. Organic search is one way to fix it. The diagnosis checks the other eight too, because ranking a page that cannot sell only makes the leak bigger.
When organic is the lever
Grouped by what it is for.
Pages that can rank and sell
Collection and product pages rewritten and structured so they answer the search and make the purchase easy.
A structure search engines can read
Duplicate URLs, redirects, internal links and structured data cleaned up, so the pages you want found are the ones that are.
Content that earns its place
Articles written for searches close to a purchase, each linked to the pages that sell.
Keeping what you have earned
Rankings protected through theme changes, app installs and migrations, so the next project does not undo the last one.
In order
Diagnose, choose the searches, build, measure revenue.
Diagnose
Where your organic traffic comes from, what it buys, and where the store loses it.
Choose
The searches worth winning, ranked by how close they are to a purchase and how winnable they are for your store.
Build
Technical fixes first, then the pages and content that compete for those searches.
Measure
Organic revenue and orders, not only visits and positions, against a baseline set before the work.
SEO compounds slowly, and anyone who promises a ranking by a date is guessing. What we commit to is the method and the measurement.
The evidence
Three leaks, three measured outcomes.
Every result below names the change we made, the sample it was measured across, and the window it was measured over. Where we do not have a published result yet, we say that instead of filling the gap.
These are results from the pages traffic lands on. Organic search is how more of the right buyers reach them.
Offer and message clarity · Primal Queen, women's health supplements
A pricing structure change lifted conversion rate by 20%, measured across 865,909 sessions at 90% confidence.
| Measure | Value |
|---|---|
| Conversion rate | +20% |
| Revenue per visitor | +3% |
| Window | 8 days |
| Sessions | 865,909 |
| Confidence | 90% |
window ✓sessions ✓confidence ✓RPV beside CVR ✓
Largest session sample in our test history. Conversion rate was the primary metric. Revenue per visitor rose 3%, which did not clear the decision threshold on its own.
Landing-page continuity from ad to page · UndrDog, apparel
A landing page restructure generated $175K in projected monthly revenue contribution, measured over 5 days across 73,873 sessions at 90% confidence.
| Measure | Value |
|---|---|
| Projected monthly contribution | $175K |
| Window | 5 days |
| Sessions | 73,873 |
| Confidence | 90% |
window ✓sessions ✓confidence ✓projected
Projected from a 5-day window. Short-window directional projection, not yet validated across a complete trading cycle.
Product-page buying certainty · Canada Welding Supply, industrial ecommerce
A product page redesign generated $71K in projected monthly revenue contribution, measured over 30 days across 71,833 sessions at 90% confidence.
| Measure | Value |
|---|---|
| Projected monthly contribution | $71K |
| Window | 30 days |
| Sessions | 71,833 |
| Confidence | 90% |
window ✓sessions ✓confidence ✓projected
Our longest test window. When the window matters more than the number, this is the one to read.
Projected monthly contribution is extrapolated from the test window. It is not revenue banked, and we will not present it as though it were.
Results are specific to the cited experiments. Not every test wins, and projected contribution depends on the measurement window and store economics.
Six of the nine leaks VASTA inspects do not yet have a published result behind them. Those are described as process, not proof, until a proof pack exists. How we measure
The VASTA agreement
Agency fatigue is earned. These are the boundaries.
- No diagnosis, no pitch.
- No proof, no public claim.
- No scope creep disguised as strategy.
- No-fit means no forced sale.
And no traffic target that is not tied to what the traffic buys.
This works when organic traffic can pay for itself.
Likely a fit
- Shopify or Shopify Plus, with meaningful revenue and products people search for
- You want organic revenue, not only organic visits
- You can wait for SEO to compound, and keep measuring while it does
- Your team will provide access to Search Console and analytics
Probably not a fit
- You want guaranteed rankings, or results within weeks
- You want traffic volume whatever it converts at
- Pre-revenue, or too early for the result to be measurable
- You are unwilling to set a baseline before the work starts
Before you talk to us.
No. Search engines decide rankings, and they change how they decide. What we commit to is choosing the right searches, building pages that can win them, and measuring what they earn.
SEO compounds over months, not weeks. Technical fixes can show up sooner; content and new rankings take longer. The diagnosis tells you which to expect first for your store.
Because traffic is only worth what it buys. Ranking a page that cannot sell spends your budget on visitors who leave. We check the page before we spend money sending people to it.
Yes, when content is how a search is won. Every piece is tied to a page that sells, and judged on what it earns.
It can, when redirects, content and structure are not planned. We plan them before the change, not after. See the Shopify Migration page.
Find out which searches are worth winning before you pay to win them.
Tell us about your store. If organic search is the lever, we will show you where and why. If the store needs fixing before more traffic is worth sending, you will know that first.