Solid conversion rates don’t mean there’s no room to grow

A targeted authority boost turned a good product page into a great one, delivering 204 extra monthly orders and $20,511 in monthly revenue.

Opportunity

The page already converted well, yet a heuristic audit revealed three late-stage friction points: credibility, risk reassurance, and payment clarity – right beside the Add to Cart button. Fixing those micro-gaps offered a quick lift without a full redesign.

Solution

"Show proof, remove risk, confirm security exactly where buyers hesitate."

Applying that premise, we made five focused moves:

• Instant social proof
• Real-life validation
• Risk reversal next to the CTA.
• Speed & security signals

Result

A laser-focused Trust Upgrade proved that even high-performing pages can climb higher when every micro-doubt is met with credible reassurance.

• +22.95% conversion rate (95% confidence)
• 204 additional orders per month
• $20,511 incremental monthly revenue