Turbo-charging load times on both the homepage and every product page turned patience into purchases: Google Lighthouse mobile scores jumped from 35 → 92 on the home screen and 30 → 91 on PDPs, fueling a 20% boost in conversion rate and a 13% surge in total sales: an ROI of 21× on the optimization work.
Visitors weren’t bouncing because they disliked the offer, they were bouncing before they ever saw it: