Case Study 1

Turbo-charging load times on both the homepage and every product page turned patience into purchases: Google Lighthouse mobile scores jumped from 35 → 92 on the home screen and 30 → 91 on PDPs, fueling a 20% boost in conversion rate and a 13% surge in total sales: an ROI of 21× on the optimization work.

Opportunity

Visitors weren’t bouncing because they disliked the offer, they were bouncing before they ever saw it:

• Glacial first paint (hero imagery appeared after 4–5 s on 4G).
• Main thread jams (third-party scripts hogged CPU on mid-range phones).
• Cumulative layout shift